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A key element of Liverpool Football Club’s success is its strong network of commercial partners. These partnerships with top-tier brands across various industries play a crucial role in enhancing the club's presence and financial stability.
The Brief
Liverpool FC needed a partner who could design, produce, and deliver high-quality co-branded merchandise for its sponsors. They needed a solution that would help maximise their brand awareness by reducing the lengthy order times and improving their branded product range.
Client
Livepool FC
Industry
Sport
Year
The Solution
Limelight worked with Liverpool FC to create a modern, fashionable & desirable range of high-quality branded merchandise items. The emphasis was on fast turnaround items with low minimum order quantities that were made accessible through our tailored Ease-e-Order webstore platform. This solution provided LFC's partners with an easy and hassle-free way to view and order available merchandise.
Benefits of our Ease-e-order store:
Bespoke store design –tailored to Liverpool FC’s brand identity
No minimum order quantities
Easy-to-use platform for all partners to use globally, 24/7
Benefits of our Ease-e-order store:
Bespoke store design –tailored to Liverpool FC’s brand identity
No minimum order quantities
Easy-to-use platform for all partners to use globally, 24/7
The Result
Limelight successfully launched a custom merchandise webstore that has significantly improved product visibility, reduced complexity, and increased partner merchandise revenue for Liverpool FC. The modern and functional range of merchandise has been well received by LFC partners, with Limelight managing the production and delivery worldwide.
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