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Agratas, part of the Indian giant Tata Sons, specialises in manufacturing of sustainable batteries with emphasis on green growth and technological progress.
The Brief
The brief was straightforward: create welcome packs for their new starters. Originally, the emphasis was on finding a selection of eco-friendly products to be supplied in a branded bag. However, the approach evolved following the company’s revised branding. The brief was adapted to include a mix of eco-friendly and creatively designed products that allowed their new “gradient” branding to be incorporated, reflecting their brand values.
Client
Agratas
Industry
Industrial Machinery Manufacturing
Year
The Solution
The gradient design was showcased on water bottles, notebooks, welcome cards and branded tote bags. The idea was to reflect and align the company’s commitment to sustainability and creativity with their welcome packs.
Limelight’s support included:
• Product Selection: We helped Agratas find alternative products that would be functional and would have an opportunity to showcase the aesthetically pleasing new design.
• Fulfillment and Distribution: We packed and distributed the welcome packs to ensure timely delivery across multiple UK locations.
• Data Management: Our production team played a crucial role in compiling accurate data for distribution and making necessary adjustments to the quantities ordered.
Limelight’s support included:
• Product Selection: We helped Agratas find alternative products that would be functional and would have an opportunity to showcase the aesthetically pleasing new design.
• Fulfillment and Distribution: We packed and distributed the welcome packs to ensure timely delivery across multiple UK locations.
• Data Management: Our production team played a crucial role in compiling accurate data for distribution and making necessary adjustments to the quantities ordered.
The Result
Agratas was able to reinforce their brand identity through the creative gradient design while also showcasing their commitment to sustainability through the individual product selection. This project not only met the client’s branded product needs but also demonstrated our ability to adapt and deliver creative solutions within specified guidelines.
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