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Navigating the dynamic and ever-changing automotive industry landscape, Porsche was determined to enhance its brand presence and visibility throughout its network of 46 Centres spanning across the UK and Ireland.
The Brief
Porsche were in need of a strategic partner to help boost their brand presence and visibility across their national network of dealerships. They needed a centralised system that ensured a consistent brand image through branded merchandise that can be easily and quickly distributed to any dealership within their network.
Client
Porsche
Industry
Automotive
Year
2023
The Limelight Solution
Our experts worked with Porsche to create a comprehensive branded product catalogue utilising our Ease-e-Order™ portal, a dedicated virtual store. This platform allows access to pre-approved customisable range of branded merchandise, ensuring brand consistency and quick turnaround times. As part of the range, items included personalised luxury pens, canned water, tinned mints, and other premium products.
The key features of our tailored solution included:
The key features of our tailored solution included:
- • Ease-e-Order™ portal: our intuitive online portal that acts as a one-stop-shop for dealers to browse and order pre-approved branded merchandise from.
- • Customisation options: we provide a range of customisable products, ensuring each of them aligns with the overall brand while also allowing dealers to tailor to their individual needs and locations.
- • Quick turnaround: we have put in place effective production processes and have partnered with top-tier suppliers to ensure we can cater to time-sensitive requests. This way we guarantee rapid fulfillment and delivery of branded merchandise to any of Porsche’s dealerships.
The Result
Limelight Global successfully enhanced dealer engagement, increasing Porsche’s brand visibility while saving them time and money with their branded products. Our partnership with Porsche showcases our commitment to providing tailored solutions that meet our clients’ unique needs.
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